ENTRY 01
Positioning Manuscript
A 30-page authored document that names your market position, constructs your competitive narrative, and gives your team a single reference text. Delivered in three rounds of close reading over six weeks.
I write strategies the way others write essays—argued, attributed, and signed.
Noor Halden is an independent strategist advising founders, operators, and small leadership teams on positioning, narrative architecture, and the decisions that precede the deck. This is her notebook.
12 yrs · Independent advisory practice83 · Engagements completed since 20146 · Frameworks in active circulation
ENTRY 02
Narrative Architecture
The structural logic underneath your story—audience sequence, proof hierarchy, and the argument your pitch actually makes when read aloud. Delivered as a marked-up brief with margin annotations.
ENTRY 03
Decision Correspondence
A retained advisory relationship structured as written correspondence. You send questions; I send reasoned, citable replies within 48 hours. No calls unless you request one.
ENTRY 04
Framework Licensing
Access to proprietary strategy frameworks—Positioning Ledger, Narrative Spine, Proof Sequence—with annotated usage guides and quarterly revision notes.
Notebook
Margin notes and authored essay rhythm that make the framework feel handwritten, not funnel-optimized.
01
The Intake Letter
You write me a one-page letter describing the decision you're facing, the audience you need to convince, and what you've already tried. I reply within three business days with a scope note and a quoted fee.
02
Close Reading
I spend two weeks inside your materials—decks, transcripts, competitor language, internal memos. I mark everything up. You receive a reading report before we discuss a single recommendation.
03
The Authored Deliverable
Every engagement ends with a signed, dated document you can circulate internally. No slide decks. No workshop summaries. A written argument with named sources, margin notes, and a clear recommendation.
"Noor returned a 28-page positioning manuscript that our entire leadership team now treats as canon. She didn't facilitate a workshop—she wrote the answer."
"Most consultants hand you a framework and leave. Noor handed us a framework, annotated why it applied to our specific market, and then revised it when the market shifted. The correspondence model is extraordinary."
"I've hired strategists who present. Noor is the first one who writes. The difference is night and day when you need to align a board."
Positioning Manuscript
$18,000
30-page authored positioning document • Three rounds of revision and close reading • Six-week engagement, start to signature • Includes one 90-minute working session
Narrative Architecture
$12,000
Marked-up narrative brief with annotations • Proof hierarchy and audience sequence map • Four-week engagement • Delivered as a circulated PDF, print-ready
Decision Correspondence
$4,500
Written replies within 48 hours • Up to 12 substantive exchanges per quarter • Quarterly framework revision notes • Optional monthly call (30 min)
FAQ
Questions before someone writes back
Keep the answers personal and exact. This page should feel authored, not funnel-shaped.
Rarely. My work is strongest when it's written, revised, and citable. If a call is genuinely the right format, I'll suggest one—but the default is the page, not the calendar.
I can, but the engagement changes shape. For larger teams I typically produce a reference document and then hold one annotated read-through session. I don't facilitate workshops.
I've advised across B2B technology, health systems, financial services, and climate infrastructure. The common thread is complex positioning problems where the audience is skeptical and the stakes are board-level.
Positioning answers 'what are we and why does it matter.' Narrative architecture answers 'in what order do we make the case.' If you're unsure, write me the intake letter and I'll tell you which engagement fits.
I offer a reduced-scope engagement at a lower fee, not a discount on the full engagement. The work stays rigorous; the surface area narrows.
Contact
Start with a letter.
Describe the decision you're facing, the audience you need to move, and what you've already tried. I'll reply within three business days with a scope note and a quoted fee. No forms beyond this one.
- Emailnoor@noorhalden.com
- Based InBrooklyn, NY — remote engagements worldwide